29th October 2024 – Greeneye Technology, the pioneer of AI-enabled precision spraying technology that is proven to reduce non-residual herbicide use in farming by an average of 87%, today announces its first field trials outside of the U.S. The company is partnering with Croplands, Nufarm’s equipment and emerging spray solutions platform in Australia, to evaluate the effectiveness of precision spraying in post-emergence applications on Australian soil.
Greeneye has already begun an extensive data collection program in Australia to customize its breakthrough precision spraying technology to local field conditions and crops including canola and cereals. The field trials will begin in 2025.
Headquartered in Adelaide, South Australia, Croplands has regional locations and a firmly-established footprint throughout Australia. It is a pioneer and leading distributor of infrared-based precision spraying systems for pre-emergence applications, providing sales, service and support across the country.
Commenting on the field trials, Steve Norton, Portfolio Manager at Croplands, says: “Croplands’ mission is to provide our customers with access to cutting-edge technologies that drive ROI potential and productivity. Through existing partnerships we have already helped close to a thousand farmers to significantly reduce chemical use in pre-emergence applications. We are now looking to the next generation of precision spraying technology to unlock its full potential by offering solutions that can be utilized during both pre- and post-emergence treatment.”
Croplands selected the Greeneye system for trial following an extensive evaluation of promising precision spraying technologies.
“When assessing which technologies to include in these trials, there were several features that stood out about the Greeneye system, ” explains Norton. “First, it is a proven technology, having already firmly established itself in the U.S. market. Second, it is entirely machine agnostic, meaning it can be retrofitted onto farmers’ existing sprayers, overcoming a major cost-of-entry barrier. And third, it features a dual tank/line configuration that allows farmers to simultaneously broadcast residual herbicides while precisely spraying non-residual herbicides only on the weeds. We believe this will be a game changer in terms of improving sprayer operator efficiency.”
“However, perhaps most compelling of all,” Norton continues, “is that Greeneye is already working with farmers in the U.S. to extend the usage of its system to other inputs such as anti-fungals and micronutrients. This approach isn’t even on the radar in Australia, yet we believe it will significantly increase the value of precision spraying for our customers.”
The trials, which are supported by funding from the Grains Research and Development Corporation, an initiative designed to increase the profitability of the grains industry in Australia, marks another major milestone in Greeneye’s mission to unlock the cost and environmental benefits of precision spraying for farmers worldwide.
In 2022, it became the first company to launch precision spraying commercially in the U.S. Today, it is working with dozens of corn, soybean and cotton farmers in the Midwest to transform their weed management programs. The technology harnesses cutting-edge hardware in combination with proprietary AI technology to identify and spray weeds during both pre- and post-emergence treatment with unrivalled accuracy.
Cameras mounted on the sprayer boom capture high-resolution images of the field at a rate of 40 frames per second, enabling the rapid detection and precise classification of weeds down to the species level. This information is fed back to the system’s graphics processing units which calculate the exact amount of herbicide required and signal to the appropriate nozzles to open, spraying only the weeds. This entire process takes just milliseconds to execute and can be carried out at commercial travel speeds of 15 mph, meaning no loss in productivity compared to broadcast application.
Nadav Bocher, CEO, Greeneye Technology, comments: “We are delighted to announce our collaboration with Croplands, a true visionary in the ag space that shares our mission to leverage innovative technology to enhance farming outcomes and protect the environment. Croplands has established itself as a leader in driving mainstream adoption of precision spraying technology, and it has an expansive network in place to facilitate a rapid roll-out. We could not have asked for a better partner to bring our technology to Australian producers.”
Caption: Image shows a Greeneye camera collecting images of Australian crops and weeds. This information will be used to customize the Greeneye system to local field conditions.
Caption: Already deployed on dozens of farms in the U.S., the Greeneye system is proven to reduce non-residual herbicide use by an average of 87%.
Caption: Greeneye is already working with U.S. farmers to extend the usage of its system to other inputs such as anti-fungals and micronutrients.
Caption: The trials are supported by funding from the Grains Research and Development Corporation, an initiative designed to increase the profitability of the grains industry in Australia.
About Greeneye Technology
Greeneye Technology was founded in 2017 in Tel Aviv, Israel, with the mission to develop alternative and sustainable solutions to current crop protection practices to meet the growing global demand for food production while also increasing productivity and profitability for farmers. The company is pioneering the use of precision spraying technology by harnessing AI and deep machine learning to enable intelligent, real-time decisions in the field that are proven to cut chemical use by 88% on average and improve weed control efficacy compared to standard broadcast spraying. Its founders have worked together for 20 years since serving in the Israeli special forces and head up a multidisciplinary team with expertise in computer vision, AI, agronomy, mechanical engineering, and business. In 2022, Greeneye became the first company to launch precision spraying technology commercially in the U.S., finally making mainstream adoption of precision spraying technology a reality by overcoming previous barriers including efficacy, speed of delivery, and cost. To date, the company has raised $40m in funding. For more information, visit: www.greeneye.ag.
About Croplands Equipment
For over 50 years, Croplands has been partnering with suppliers and growers around the world to bring out the very best in their operations. With manufacturing and marketing operations based in Australia and New Zealand and WEED-IT optical spot spraying technology distribution agreements in Canada, Croplands source, design and deliver world-leading spraying solutions and unrivalled customer support to ensure growers stay at the forefront of global agricultural production. As Nufarm’s equipment and emerging solutions platform, Croplands has a deep understanding of the importance of effective and efficient chemical application. Nufarm is a global agricultural innovator established over 100 years ago. For more information, visit: https://croplands.com/au.
Media Contacts:
Greeneye Technology
Emma Jenkinson / Suzan Niksarlioglu, Incus Media
emma.jenkinson@incus-media.com / suzan.niksarlioglu@incus-media.com
+44 (0) 1737 215 200
Croplands / Nufarm
Bree Hartas
+61 428 087 342
